2023
FEB 22
Won 1st place at Belmont’s
Business Pitch Competition
Business Pitch Competition
ചേച്ചി
CHECHI
means older sister
Hover to discover
Chechi
“Chechi” is Malayalam for older sister which is what Jess has always called Joanna. It’s a term of respect rooted in culture, and the heart of everything this brand is. Because even outside of family, everybody is somebody’s chechi.
ചായ
CHAI
means tea
Hover to discover
Chai
In India and across the East, chai is our heritage in a cup — black tea with milk and warm spices like cardamom, ginger, or cinnamon. It’s the drink we reach for every day: for energy, for healing, and with community.
An abstract, deconstructed cup
where the two sides tell the stories of two
cultures and sisters that are wildly different.
Arcs to represent a bridge
between the two cultures because
while culture shapes us, we also
shape the culture.
Hommage to heritage
through a modern design of a kulhad-cup.
2023
MAR 25
Our first pop-up
2023
APR 18
Won 1st Place at Belmont’s
Business Plan Competition
Business Plan Competition
2023
APR 19
Officially Registered
Chechi’s Chai as an LLC
Chechi’s Chai as an LLC
2023
AUG 5
(re)Launch Event
TODAY
JOIN US
Be a part of our journey!
